Organizer
Online webinar
Beyond Discounts: How Wellness & Lifestyle Brands Drive Growth Through Experience, Rewards & Gamification
Learn how brands can move from short-term promotions to long-term engagement through real experiences, gamification, and reward systems.
Co-organizer
19:00–20:30
Tuesday, 15/09/2026
Online via Zoom
English-Vietnamese
Promotions get attention, but what actually keeps customers coming back?
Promotions can attract attention, but customers in Wellness & Lifestyle usually need more than a discount to truly engage, return, and stay connected with a brand.
In this webinar, ExoTrails and UrBox share practical ways to combine experience, rewards, and gamification to build campaigns that drive stronger participation and measurable outcomes.
This webinar is for
- Brand & Marketing Leaders
- CRM, Loyalty & Customer Engagement Teams
- Partnership & Business Development Teams
- Companies across industries interested in Wellness & Lifestyle
Especially relevant for teams looking for practical solutions in customer engagement, loyalty, wellness activation, and brand experience.
Key Takeaways
In this webinar, participants will gain practical insights on:
From offers to participation
Why incentives can attract attention but are not enough to sustain engagement.
Rewards & point mechanics
How rewards and accumulation mechanisms influence customer behavior.
Turning ideas into real events
How to design Sports & Wellness activities people actually want to join.
Measuring impact
Track participation, completion, return behavior, and redemption.
Agenda & Speakers
Real-world perspectives from brand, technology, and operations leaders.
19:00–19:25
Beyond Discounts: From Offers to Meaningful Participation
How experience design and gamification transform attention into action, habits, and measurable engagement.
Mr. MICHAEL WONG
Founder & CEO of ExoTrails
Founder of ExoTrails and leader of multiple outdoor community engagement programs in Vietnam.
19:25–19:45
Designing reward mechanisms that drive action
How to combine promotions, rewards, and loyalty programs to encourage participation and repeat behavior.
Mr. ĐẶNG VĂN THỐNG
Business Development Head · UrBox
Leads business development and loyalty consulting initiatives for major enterprise brands.
19:45–20:00
Turning wellness ideas into activities people join
Key factors that make challenges, community activities, and sports programs attractive and sustainable.
Mr. FEDDY PHAM
Race Director
Experienced in operating large-scale community sports events focused on participant experience.
Event Information & Registration
Three things you should not miss
- 01 growth formula: Experience - Deep Engagement - Rewards
- 03 practical lenses: Brand, technology, and operations
- 01 ready-to-use concept: 30 Days of Wellness with measurable outcomes
Event details
- 19:00–20:30
- Tuesday, 15/09/2026
- Language: English-Vietnamese
- Online via Zoom
Organizers & Partners
Organizer
ExoTrails
ExoTrails is an outdoor technology platform built by a Vietnamese team, connecting brands with communities through real-life experiences, gamified challenges, and reward systems. Through our ecosystem of app, technology, community, and partner networks, ExoTrails helps businesses run Wellness & Lifestyle activations that attract participation, track behavior, and measure impact.
Co-organizer
UrBox
Founded in 2015, UrBox is a leading loyalty program enabler in Vietnam and a trusted partner for enterprises across banking, finance, FMCG, insurance, and more. UrBox also provides comprehensive digital gifting and loyalty solutions, supported by a nationwide network of 600+ brand partners and 20,000+ online and offline redemption points.